Sabiha's Blog

Chapter 2: Skillbox - content An important aspect to think about when initiating a marketing plan on social media is your content. For beginners, you should start by thinking about three concepts; curation, creation, and collaboration. Curation is a good starting point for those who feel they are not very imaginative or creative. With curation you can search for various forms of content already produced by others and combine them together in order to convey your message. Creation is more time consuming but generally speaking more fun! This is for those who enjoy the freedom of designing their own content from scratch, basically. Whether it be a blog post, video, or an article, you can begin by selecting your audience to be as broad or niche as your heart desires, then develop your content from there. You can even ask your desired audience what they would like to see and do what you are able to then have someone else complete the rest; creation is great! The last concept, collabo...

Hello! For those who do not know. I am Sabiha and I am a senior (woot woot!!!) I cannot wait to be done in May! My major is social science and my minor is marketing. I love marketing because it involves not just creativity but a better understanding of what the audience wants. This is the last marketing class I need to take to complete my minor and it is sad because I have learned so much from this experience. I am excited to take the beginning steps of learning content development and search engine optimization. For week 1 I will be discussing the video made by Google called, "How Search Works" I don't think prior to watching the video I ever really thought about how Google search works. I assumed aspects such as keywords played a role in the search engine process. What was interesting to me from the video was the idea that Google has 'spiders' the job of the spiders is to collect all relevant information from Google's index. You can type anything into th...