Week #3: SEO
Chapter 3: SEO A huge part of social media marketing is creating traffic by posting content on social platforms. The idea is to create as much traffic as possible to your specific page. Tracking the responses from different patrons is important because it will show a company what type of posts their audience will interact with the most. A crucial part in social media marketing is analyzing the audience. Companies should be monitoring and listening to the different social media properties do this. They can be divided media coverage into two different sections, owned media and earned media. Owned media are the social media properties owned by companies. This includes any accounts such as Facebook, Twitter, and Instagram. These accounts are owned and run by you. These platforms are places companies are able to interact with their audience. The more interactions there are with the audience the better for the company. This is where earned media comes...