Week #16: LinkedIn

Chapter 6: LinkedIn


Now LinkedIn is fantastic. Especially if you're seeking a job. But it’s also fantastic if you want to advertise for yourself or your business. It’s best used to market your business to other businesses, aka that B2B life. This social media tool is much more limited in your audience. The users are mostly professionals so your tone of advertising has to be concise, professional, and engaging all at once. This makes it difficult but not impossible to market. The way you can hype yourself up is by connecting to relevant people and listing your accomplishments as well as including links or attachments to samples of your work. People will come flocking to your business if you use your LinkedIn profile effectively. But in my personal opinion, this social media website is great for connecting with people who have similar backgrounds as you. If that’s your target audience, then go for it! Happy LinkedIn-ing!


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