Week #14: Pay Per Click

Pay per click ad extensions can be very helpful when it comes to adding extra links to your advertisement. This will help direct viewers to the exact location they are hoping for. These site links will create a shortcut to the main areas of your website that customers could be interested in. 


The words at the bottom such as, get involved, donate, contact big cat rescue, and visit the big cats are all examples of ad extensions. It is fairly easy to add ad extensions to your ad through Google Adwords if you haven’t already done so on your ads. At the top of the page there is a tab called Ad Extensions.


Once you click on the tab you will have the option of adding site link extensions and location extensions. After adding the extension you will add the site link of the specific landing page you want your advertisement to incorporate. The great part about this east access is that it’ll boost your ads clicks as well as the CTR rate. It is also important to remember not to be too wordy when it comes to adding phrases. You want the phrases to be short and to the point. Consumers won’t spend much time reading every detail you incorporate. That is why you need to use eye-catching words that will be straight to the point. It would also be a good idea to play around with site link additions. Try more than one and see how it goes. Make sure to monitor the performance so you know which ones are doing well and which ones are not so you can get rid of them. Some benefits of ad extensions include: they update easily, see detailed data about your clicks, edit your site link extensions without losing data, customized site links for mobile, and schedule start and end dates. And the best on of all, they’re absolutely FREE!  Make sure to utilize it to its best!


-Sabiha-

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