Week #14: Pay Per Click
Pay per click ad extensions can be very helpful when it comes to adding extra links to your advertisement. This will help direct viewers to the exact location they are hoping for. These site links will create a shortcut to the main areas of your website that customers could be interested in. The words at the bottom such as, get involved, donate, contact big cat rescue, and visit the big cats are all examples of ad extensions. It is fairly easy to add ad extensions to your ad through Google Adwords if you haven’t already done so on your ads. At the top of the page there is a tab called Ad Extensions. Once you click on the tab you will have the option of adding site link extensions and location extensions. After adding the extension you will add the site link of the specific landing page you want your advertisement to incorporate. The great part about this east access is that it’ll boost your ads clicks as well as the CTR rate. It is also important to remember not ...