Week #2: Skillbox

Chapter 2: Skillbox - content

An important aspect to think about when initiating a marketing plan on social media is your content. For beginners, you should start by thinking about three concepts; curation, creation, and collaboration. Curation is a good starting point for those who feel they are not very imaginative or creative. With curation you can search for various forms of content already produced by others and combine them together in order to convey your message. Creation is more time consuming but generally speaking more fun! This is for those who enjoy the freedom of designing their own content from scratch, basically. Whether it be a blog post, video, or an article, you can begin by selecting your audience to be as broad or niche as your heart desires, then develop your content from there. You can even ask your desired audience what they would like to see and do what you are able to then have someone else complete the rest; creation is great! The last concept, collaboration, is great because you can work with people who have common interests with you. The topic of interest can be about entertainment, sports, or thoughts and actions that promote social injustices that you wish to exterminate from the minds of fellow citizens of your world.



By investing in creating content in these manners, you can hone your skills to becoming a content producing pro. If a client wants your help to create content for them, you will have the skills and familiarity of working with tools like Google, website generators, or blog sites to aid them in their endeavors. There are a lot of tools out there to use, using simple ones like Google is a great way to learn and get started in order to use more advanced mechanisms for a more creative and detail oriented product.

Comments

Post a Comment

Popular posts from this blog

Week #13: Pictures with SEO

Image
Chapter 2 It is very easy to reach a wide range of audience members in order to advertise your product or service. Facebook pages also allow you to utilize additional skills like digital image editing to make your advertising more appealing.  In the long term, the social media tool has a good idea despite its limitations. It is a central “hub” for social media that can amplify the awareness of your product or service. It is something a business or individual should legitimately consider as an advertising platform.  Here is an example of a mock flyer with helpful information: The point is to have an image and text that goes with the message. 
Read more

Week #11: Images and SEO

Image
Images and SEO Images are important because they grasp the attention of consumers. Companys should make sure they have nice clean pictures that relate to their content. It is also important to have a color palette that matches because the last thing you want is to seem outdated. Including images in content can also help bring traffic to your site as you can include keywords within your images as well. Google looks for content that is organized and clean because it wants to block out any kind of "spammy" sites from being associated with it. That's why sites that have a direct and clear message will get higher hits than those that do not. I encourage anyone out there who is thinking about using it to take a leap and do it. At first, it is tricky but there are many resources you can use to better your understanding. I learned the importance of being multi-channeled. Technology is going to continue to evolve and it is my generation's responsibility to figure out wha
Read more

Week #16: LinkedIn

Image
Chapter 6: LinkedIn Now LinkedIn is fantastic. Especially if you're seeking a job. But it’s also fantastic if you want to advertise for yourself or your business. It’s best used to market your business to other businesses, aka that B2B life. This social media tool is much more limited in your audience. The users are mostly professionals so your tone of advertising has to be concise, professional, and engaging all at once. This makes it difficult but not impossible to market. The way you can hype yourself up is by connecting to relevant people and listing your accomplishments as well as including links or attachments to samples of your work. People will come flocking to your business if you use your LinkedIn profile effectively. But in my personal opinion, this social media website is great for connecting with people who have similar backgrounds as you. If that’s your target audience, then go for it! Happy LinkedIn-ing!
Read more