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Showing posts from March, 2019

Week #9: Hubspot Persona

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A buyer persona assists in helping sellers understand their buyer’s wants and needs better. The persona embodies actual research based on real existing customers. It is important for sellers to understand their buyer's needs because not only does it help to fulfill the buyer's desires, it also helps the company organize and revitalize their management systems. Creating a buyer persona can ensure manpower is being evenly distributed in the entire business.             Learning about customers is essential because their goals and traits help shape your company’s design and strategies that will eventually be aimed at gaining more customers. The the following information is based on a persona I built showing the basic needs of my customer whilst also encompassing who they are: Name: Marketing Mary Age: 18-24 years old Highest Level of Education: Bachelors Degree Industry: Marketing Industry Self-Employed Job Title: influencer How is the job measured: E

Week #8: SEO Rank

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SEO Rank  Facebook ads are a great way to promote your business. The social media website offers a few different options for you to use. There is the classic ad on the right panel of your newsfeed then there is the more prominent ads that are mixed with your friends’ and liked pages’ updates. But one thing to consider is how much revenue your ads will bring. If your number of page views or likes is gradually or consistently increasing, then you can assume your page has content that people thoroughly enjoy. If they think your page is lit then your ads are functioning as projected and it is a good idea to maintain them. Make sure to keep your ads trendy as people get bored easily if they keep seeing the same stuff; sad I know but it’s the reality of human nature. So hopefully you have a creative mind that can keep changing up your ads, if not you can most definitely hire someone to do it for you.the thing to keep in mind here for effective advertising is your content quality a

Week #7: Exploring Webmaster Tools

In a day and age where the Internet runs the show, it is important for marketers and advertisers to adapt to the new system. Companies want to find an efficient way to advertise their products and services without spending lots of money. Over the past few years, there has been a significant increase in online adverting. More and more companies are turning to online ads to advertise their goods and services. Social media marketing plays a huge role in the advertising game. Many aspects are taken into account when search engines depict and target where a person is from and what their interests are. This helps the company send proper advertisements. Geo-targeting marks where a person is located in the world. Device targeting tracks what device a person is using such as a phone, tablet, or desktop computer. It also tracks what carrier you use. Ad scheduling targets people at certain times of the day. Sounds pretty creepy, but it's all with good intentions. Social media m