Week #7: Exploring Webmaster Tools

In a day and age where the Internet runs the show, it is important for marketers and advertisers to adapt to the new system. Companies want to find an efficient way to advertise their products and services without spending lots of money. Over the past few years, there has been a significant increase in online adverting. More and more companies are turning to online ads to advertise their goods and services. Social media marketing plays a huge role in the advertising game.



Many aspects are taken into account when search engines depict and target where a person is from and what their interests are. This helps the company send proper advertisements. Geo-targeting marks where a person is located in the world. Device targeting tracks what device a person is using such as a phone, tablet, or desktop computer. It also tracks what carrier you use. Ad scheduling targets people at certain times of the day. Sounds pretty creepy, but it's all with good intentions. Social media marketing can popularize your company. It can sell products/services online and consumers can buy it with just a few clicks. Social media can increase traffic to your website and therefore increase the sales on your web page. If you choose to use Adwords it can really provide you with educational information.



As you can see the quality score overrides the amount of the bid. It is crucial to have all the right elements on your ad in order to be successful. The success of your ad can lead to a lot of sales on your products/services. So it is important to learn all the aspects of social media!


Good Luck!
-Sabiha-

Comments

Post a Comment

Popular posts from this blog

Week #13: Pictures with SEO

Image
Chapter 2 It is very easy to reach a wide range of audience members in order to advertise your product or service. Facebook pages also allow you to utilize additional skills like digital image editing to make your advertising more appealing.  In the long term, the social media tool has a good idea despite its limitations. It is a central “hub” for social media that can amplify the awareness of your product or service. It is something a business or individual should legitimately consider as an advertising platform.  Here is an example of a mock flyer with helpful information: The point is to have an image and text that goes with the message. 
Read more

Week #11: Images and SEO

Image
Images and SEO Images are important because they grasp the attention of consumers. Companys should make sure they have nice clean pictures that relate to their content. It is also important to have a color palette that matches because the last thing you want is to seem outdated. Including images in content can also help bring traffic to your site as you can include keywords within your images as well. Google looks for content that is organized and clean because it wants to block out any kind of "spammy" sites from being associated with it. That's why sites that have a direct and clear message will get higher hits than those that do not. I encourage anyone out there who is thinking about using it to take a leap and do it. At first, it is tricky but there are many resources you can use to better your understanding. I learned the importance of being multi-channeled. Technology is going to continue to evolve and it is my generation's responsibility to figure out wha
Read more

Week #16: LinkedIn

Image
Chapter 6: LinkedIn Now LinkedIn is fantastic. Especially if you're seeking a job. But it’s also fantastic if you want to advertise for yourself or your business. It’s best used to market your business to other businesses, aka that B2B life. This social media tool is much more limited in your audience. The users are mostly professionals so your tone of advertising has to be concise, professional, and engaging all at once. This makes it difficult but not impossible to market. The way you can hype yourself up is by connecting to relevant people and listing your accomplishments as well as including links or attachments to samples of your work. People will come flocking to your business if you use your LinkedIn profile effectively. But in my personal opinion, this social media website is great for connecting with people who have similar backgrounds as you. If that’s your target audience, then go for it! Happy LinkedIn-ing!
Read more