Sabiha's Blog

It is important to follow the trends and patterns of the data because it will show if certain times or days have more clicks than others.  A drop menu provided on the top right side of the page will show anywhere from the last couple days, weeks, month, and all time. This information helps with knowing how many people who saw your ad actually clicked on it. This is especially important when you have a client who needs feedback on how their ad is doing! You want to make sure if it making progress because it takes money for those ads to become clicks. Below are examples of how my ad is doing and how you’d want to go about sharing information with your clients. Top Keywords: When I first started I had about 10 keywords and every week I would adjust them or remove them according to the amount of impression I got. “Cats” was my first keyword to get a substantial amount of impressions and clicks. After noticing this I added the keywords “kitten” and “kitty” these turned ou...

Campaign strategies are just as important as choosing the right keywords for your campaign. Google provides many different kinds of tools that will assist you in being successful when it comes to your ads. An Ad Group contains one or more ads, which target a shared set of keywords. Now, as discussed before, keywords play a huge role in the success of online ads. You can create a cost per click or a CPC bid/price to be used when the ad appears due to the ad group’s keywords being activated. It is helpful to create categories for products on your website. This will not only organize your keywords but also create higher chances of clicks on your ad. In an example given straight from Adwords help center, it is shown that restaurant selling desserts, beverages, and snacks would make 3 different ad groups applying to each ad as shown in the image below. It is extremely helpful for advertisers to use this method of having multiple ad groups catering to specific products. It is importan...

Try SEO I’ll be honest, it's completely intimidating when first looking. Although it’s been a few weeks since being introduced to the site, I am able to maneuver around better than before, but there is still much to learn. I began my journey by creating an ad campaign for the National Tiger Sanctuary. This ad is supposed to show up on Google searches. I did not choose a specific animal to advertise, rather I chose for my ad to direct people straight to the NTS website. Below is a screenshot of my ad, along with a small preview of what the website looks like. In order for the ad to receive the most clicks, keywords need to be added. Keywords are phrases that trigger an ad to show up when a person searches the word. I originally had around 15-20 keywords, which Google automatically scores. Initially, I had a couple impressions on my ad but zero clicks on all my keywords. When I noticed this I knew I had to change my keywords and delete the ones that did not get any impress...

Chapter 3: SEO  A huge part of social media marketing is creating traffic by posting content on social platforms. The idea is to create as much traffic as possible to your specific page. Tracking the responses from different patrons is important because it will show a company what type of posts their audience will interact with the most. A crucial part in social media marketing is analyzing the audience. Companies should be monitoring and listening to the different social media properties do this. They can be divided media coverage into two different sections, owned media and earned media. Owned media are the social media properties owned by companies. This includes any accounts such as Facebook, Twitter, and Instagram. These accounts are owned and run by you. These platforms are places companies are able to interact with their audience. The more interactions there are with the audience the better for the company. This is where earned media comes...