Week #6: Analyze How Things Are Going


It is important to follow the trends and patterns of the data because it will show if certain times or days have more clicks than others.  A drop menu provided on the top right side of the page will show anywhere from the last couple days, weeks, month, and all time. This information helps with knowing how many people who saw your ad actually clicked on it. This is especially important when you have a client who needs feedback on how their ad is doing! You want to make sure if it making progress because it takes money for those ads to become clicks. Below are examples of how my ad is doing and how you’d want to go about sharing information with your clients.



Top Keywords:


When I first started I had about 10 keywords and every week I would adjust them or remove them according to the amount of impression I got. “Cats” was my first keyword to get a substantial amount of impressions and clicks. After noticing this I added the keywords “kitten” and “kitty” these turned out to be useless keywords, as they did not even get one impression. Finally, after many fails I added the words “cat” and “animals” these words proved to be quite popular and have gotten my Ad more attention than I thought it would get. Improving the performance of my Ad was a trial and error process that I am still working at. I have four more keywords and some of them have impressions but no clicks. In the upcoming time, I have to figure out what I can change about these keywords in order to get clicks along with impressions.

I hope this helped you understand a little better! Comment below for further questions.



:) Sabiha (:

Comments

Post a Comment

Popular posts from this blog

Week #13: Pictures with SEO

Image
Chapter 2 It is very easy to reach a wide range of audience members in order to advertise your product or service. Facebook pages also allow you to utilize additional skills like digital image editing to make your advertising more appealing.  In the long term, the social media tool has a good idea despite its limitations. It is a central “hub” for social media that can amplify the awareness of your product or service. It is something a business or individual should legitimately consider as an advertising platform.  Here is an example of a mock flyer with helpful information: The point is to have an image and text that goes with the message. 
Read more

Week #11: Images and SEO

Image
Images and SEO Images are important because they grasp the attention of consumers. Companys should make sure they have nice clean pictures that relate to their content. It is also important to have a color palette that matches because the last thing you want is to seem outdated. Including images in content can also help bring traffic to your site as you can include keywords within your images as well. Google looks for content that is organized and clean because it wants to block out any kind of "spammy" sites from being associated with it. That's why sites that have a direct and clear message will get higher hits than those that do not. I encourage anyone out there who is thinking about using it to take a leap and do it. At first, it is tricky but there are many resources you can use to better your understanding. I learned the importance of being multi-channeled. Technology is going to continue to evolve and it is my generation's responsibility to figure out wha
Read more

Week #16: LinkedIn

Image
Chapter 6: LinkedIn Now LinkedIn is fantastic. Especially if you're seeking a job. But it’s also fantastic if you want to advertise for yourself or your business. It’s best used to market your business to other businesses, aka that B2B life. This social media tool is much more limited in your audience. The users are mostly professionals so your tone of advertising has to be concise, professional, and engaging all at once. This makes it difficult but not impossible to market. The way you can hype yourself up is by connecting to relevant people and listing your accomplishments as well as including links or attachments to samples of your work. People will come flocking to your business if you use your LinkedIn profile effectively. But in my personal opinion, this social media website is great for connecting with people who have similar backgrounds as you. If that’s your target audience, then go for it! Happy LinkedIn-ing!
Read more